Last updated: 30 August 2026
Who we are
Trend & Trot is a trading name of ROADPUP LTD, a company registered in England and Wales under company number 16884558. Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. ROADPUP LTD is the controller of personal information described in this notice. Contact us at trekpawz@gmail.com.
Information we collect
Depending on how you use the store, we may collect your name, billing and delivery addresses, email address, telephone number, order and return details, account information, messages you send us, and technical information about your device and use of the website. Payment information is processed securely by Shopify and the payment providers offered at checkout; we do not receive your full payment-card number.
How and why we use it
- To process payment, accept and fulfil orders, arrange delivery, provide customer service, handle returns and prevent fraud. We do this to perform our contract with you and for our legitimate interests in operating a secure store.
- To keep accounting, tax, fraud-prevention and consumer-rights records where required by law.
- To improve the store, understand performance and protect our systems where this is necessary for our legitimate interests.
- To send marketing or use non-essential advertising and analytics cookies where you have consented. You can withdraw consent or unsubscribe at any time.
Who receives information
We share only what is reasonably necessary with Shopify, payment providers, product suppliers and fulfilment partners, delivery carriers, customer-support and technology providers, analytics or advertising partners where consent applies, professional advisers, and public authorities where required by law. Suppliers receive the delivery and order information needed to fulfil the relevant purchase.
International transfers
Some providers may process information outside the United Kingdom. Where required, we rely on adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.
Cookies
Essential cookies operate the store, cart, checkout, security and customer-account features. Optional analytics, personalisation and advertising technologies are used only in accordance with the choices shown in our cookie-consent controls. You can review or change those choices through the cookie settings available on the site.
How long we keep information
We keep order, payment and customer-service records only for as long as needed to provide the service, meet legal and accounting obligations, resolve disputes and prevent fraud. Retention periods vary according to the record and legal requirement.
Your rights
Subject to applicable UK data-protection law, you may ask for access to your information, correction, deletion, restriction, objection, or transfer of information, and you may withdraw consent at any time. Email trekpawz@gmail.com to make a request. We may need to verify your identity.
Complaints
Please contact us first so we can try to resolve your concern. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.
Children
The store is not intended for children to make purchases independently, and we do not knowingly collect personal information from children who are not legally able to enter into a purchase contract.
Changes
We may update this notice when our services, providers or legal obligations change. The latest version and update date will remain available on this page.